Be it a newcomer in SEO or an experienced website holder. For checking the health of the website or making your campaign refreshed, it is vital to do regular SEO audit in your website. If you have complex campaign which is already in full swing of work, SEO checking becomes really difficult.

However, getting the SEO checking done is a vital component to identify areas of concern and make considerate improvement to make the website campaign flawless and successful.

In this post we will discuss some of the tools which helps in performing SEO checkups

The arena of digital marketing is getting complex with each passing day, thanks to voice search, RankBrain,content marketing and several others. This growing competition has somewhat started questioning the importance of keyword in the digital platforms. However, SEO consultants still gives a lot of emphasis on high value targeted keywords by clients and management. A strong keyword search is highly valuable for a comprehensive and conversion driven campaign.

The nature of the queries by searchers differ with each passing of time, therefore, it becomes really important to keep on auditing keyword that provide value to your clients. In this direction, Google Keyword planner can be really helpful. In case you don’t want your campaign based solely on keywords, you can make focus on providing valuable solution and value that you can provide the client. This way you can analyse the actual objective of your campaign and track the success. Use the analytics data to see whether the campaign is performing according to original strategy.

Having indicative metrics can give to you a lot of relief in terms of incremental improvement of campaign. This metrics gives you easily digested statistics to go ahead with SEO checking process. The most popular indicative metrics used by the industry is Moz and Majestic.

Domain authority is the most important and popular metrics provided by Moz’s open site explorer, giving score between 0-100. As per the factors taken by the moz open site explorer, a website with high DA will get higher rank in search. Moz also provide page authority which is really useful for landing or category page of the website.

Majestic as similar to Moz provide two important metrics i.e trust flow and citation flow. These metrics provide qualitative and quantitative of linking domain and are potentially useful for checkup as per the specific nature of the metrics. Majestic helps to deeply breakdown link factors which allow users to get the health of website backlink profile easily.

With the Google’s mobile first indexing, the loading time of a website has got even more importance. A slowly loading website will not only lower the ranking but also lower the conversion rate, leading to poor user experience. Any SEO checkup is incomplete with checking the loading speed of the website. There are several tools available, however, Google’s pagespeed insight is much effective.

Target your loading time issues by using tools like Pingdom website speed test or GT metrics.

The tools mentioned above gives a complete view about your website SEO’s health. This help you to begin with forms or re access the foundation laid for campaigns. However apart from these, getting users insight about the website provide a deep understanding about the need and preference of your targeted users. This insight will provide you enough opportunity to bring high conversion.

Atlanta SEO company experts suggest that the success of a campaign can be accessed by its conversion level, therefore, it is important to measure it correctly. The data obtained from Google analytics has a positive influence on SEO campaigns.

Marketers invest a considerate amount of time to create a content which is exceptional. However, the problem arises while one content is created, writers moves to another one. Make sure your content is made by complete fresh content or you can use audit option to refresh the existing ones by:

Analysing the valuable content piece which has been successful and improving the under performing content. Your underperforming content should be given adequate focus on value preposition or may be the site is lacking.

Ranking of keywords is a very small part of a big game for measuring the SEO success. Conversion is the real metrics which cannot be achieved without a clear user flow. The user flow within the Google analytics showcases the entry and exit pages as well as main flow from page to page.

It should be understood that for analysing each steps of SEO, there are many tools which are available for each step of the process. The ones which are listed above can help you start with your analysis in the most easiest way.

More info: 10seos