As a person who works in the land of search engine optimization, it is necessary that you learn and introducer innovative tactics in order to stay ahead in the competition. Because the competition has increased so much, it becomes even more important for us to keep up with the growing and ever changing technology.

Ensuring that a business appears on the first page of the search engine- be it real estate agent seo or dental seo, it sounds like a job that is too easy. It is important to keep up with the algorithm updates, techniques and technologies and use it in such a manner that the first page is that the business shows up in top results.

Because trends keep changing constantly, it is important for us to realize that there is a strong possibility that what worked in 2017 would not work in 2018. Here are some predictions that might take your seo through the roof:

We have all heard about the attention span of a human decreasing to fourteen seconds, something that is shorter than that of a fish. In this case, images and videos come to your rescue. Social media platforms like Facebook, Snapchat, Instagram encourage visual content. With the improved speed of the internet and a rise in advancement in the drive to produce visual content, a number of businesses including start ups have started using visual content in order to have people be engaged as well as use them for SEO strategy.

An important part of Google’s search strategy search engine rankings is to feature snippets. The advantage of these featured snippets is that users can be provided with exactly what they are looking for through their search queries. The snippets are no longer that relevant thanks to the knowledge graphs that are available in form of boxes on the top of the results page. These knowledge graph boxes are equivalent to answers that are found all over the internet and are incredibly helpful to the users.

By now, you might have heard of smart speakers like Alexa and Google that have come into a lot of American homes by now. The smart speaker sales in 2017 itself had skyrocketed by a lot. This year, the newer models that are to be unveiled have people excited, especially the ones that have had a taste of this experience before. Users have found to love that these smart speakers operate by voice and make searching for things online so much easier. This also makes them feel more connected. With all the advancements taking place, you can expect an improvisation in the form of queries across the SERPs soon enough.

Google has always emphasized on the importance of having personalized search result pages. There are details like cookies, individual search histories etc that were previously used to personalize the results for searchers. Soon there will be improvisations in the results in such a manner that not only are the results improvised enough to give the users what they want, but are also accurate enough to have your queries satisfied.

Whether it is SEO services for law firms or for restaurants, these trends will definitely affect each one of the local business.

More info: 10seos