Social Media Optimization or SMO uses social media platforms such as Facebook, Twitter, Musical.ly, other video sharing and blogging websites to generate publicity and create awareness for a product. The aim behind SMO is to create interesting online content that engages users and prompts them to check out the product and at least contemplate buying it. It is easy for big businesses to garner viewer attention and ask them to buy things because of the huge following. The problem, however, is for smaller businesses that are still struggling to find a loyal customer base that will buy at little prompting.

Some easy ways of boosting your sales with the help of SMO or social media optimization are-

The site architecture should be such that it is user friendly and easily accessible through social media platforms. The options of "Buy Now" that pop up when you see sponsored articles are an easy way of linking your advertised products to be bought. Any social media profile that has websites associated with it are likely to have more credibility than a profile with none would.

With the fast pace at which things work these days, it is easy to be a forgotten brand if your presence is not imposing on social media. One needs to be consistent with posting everyday while making sure that there is appropriate amount of engagement. Any profile that becomes popular on, say Instagram has a minimum of 100,000 followers and about 1000 posts. Depending on the location from where the posts are being made, SMO is easily possible if a constant effort is being made towards the same.

Keywords play an important role in optimizing your social media profiles to maximize exposure for them. An effective use of keyword phrases will definitely help you rank better on Google and with the social network platforms.

Social Media Optimization is only possible when you make sure that your page has a constant flurry of activity, be it comments, tags, likes, or shares. The purpose of these platforms is to build relationships which in turn makes your social media page relevant and brings in more footfall. The more engagement there is, the more likely your profile is to be featured by search engines.

As people spend more and more time interacting and discovering things on social media, it seems only obvious that you use the platform as an agency to promote your products and gain way more traction than you would the traditional way.

More info: 10seos